An increasing number of employers are using Pinterest to find talent. They are also launching colorful recruiting platforms that draw talent directly to them. If you want to advance your career, it may be time to take an interest in Pinterest.
Pinterest is a growing social media platform designed as an electronic bulletin board for sharing photos, images, art, quotes, recipes or anything that you might “pin” on a board at home. Much like users pin their interests, passions, values and perhaps “a day in the life of,” organizations are now doing the same. They want potential applicants to get to know them on a more personal level and see what it might be like to work there.
Employers understand the rate at which Pinterest is growing in popularity and what appeals to their followers, and they want to capitalize on it. For example, Microsoft Corporation gives a sneak peak into what it’s like to work there and what types of activities and interests their employees engage in. Cisco Systems uses Pinterest to promote their social justice endeavors and to empower women within their community. Target Corporation uses their Pinterest page to allow applicants to get up close and personal with their human resources team.
Talent acquisition professionals also use Pinterest to find applicants who’ve artfully posted their career portfolios. Much like Facebook, this can be a great place to share your career history, including pinning your alma mater, project successes, corporate affiliations and even resumes and CVs. All social media platforms are great places to connect with employers and learn more about the companies that you’re applying to. There are also many unique ways to get noticed. So don’t limit your online time to strictly searching for jobs. Instead, get to know who’s out there and build relationships that will translate into interview opportunities.